Stay ahead of the curve in the fast-paced world of digital advertising. Our Monthly Insights hub is your go-to resource for the most up-to-date PPC (Pay-Per-Click) advertising statistics and actionable best practices. Designed specifically for small businesses looking to grow their brand online, each monthly article delivers a digestible digest of crucial data, emerging trends, and proven strategies for platforms like Google Ads and beyond.
PPC Insight Articles
Get the real, raw data that impacts your advertising.
Get ready to dive into the world of money spent on PPC advertising in 2025! This Monthly Insights article explores key trends shaping ad spend…
Get ready to dive into the world of PPC advertising in 2024! This Monthly Insights article explores key trends shaping the PPC landscape, including the…
Dig Deeper in our Client Case Studies
Key Points Learn how an ecommerce brand reallocated its Google Ads budget after the holiday rush to improve ROAS, reduce wasted spend, and strengthen bottom‑funnel…
In this case study, we share insights into our full-funnel marketing. Discover how a US-based travel company leveraged a mix of Organic, Paid Search, and…
This education website suffered massive SEO traffic loss after implementting AI-generated content. Discover the red flags to look for, how to fix WordPress SEO plugin…
Increasing Impression Share & Top of Page Rate for High-Ticket Travel Ads. Discover how Mafost Marketing optimized search visibility for a US-based tour operator. We…
Mafost Marketing transformed a multi-location Midwest medical group’s digital presence by balancing high-intent Google Ads with long-term organic SEO and visual referral traffic. This “dual-track”…
Why PPC Data Matters
Stop guessing and start growing.
We cut through the noise and deliver only the most relevant and impactful information you need to make informed decisions about your advertising spend.
From key performance indicators (KPIs) and average costs to optimization techniques and emerging platform features, our insights will empower you to:
- Understand the current PPC landscape: Get a clear picture of what’s working and what’s not.
- Identify opportunities for growth: Discover new strategies and tactics to reach your target audience effectively.
- Optimize your campaigns for maximum ROI: Learn how to refine your ads, keywords, and targeting for better results.
- Stay competitive in your industry: Keep pace with the latest trends and best practices.
Sign up for our email list today and never miss a monthly update!
Equip your small business with the knowledge and tools needed to thrive in the digital marketplace. Let our data-driven insights be your guide to successful PPC advertising.
