Increased Leads, Improved Conversions, Stunning Designs.

Launch your landing page in less time for less money.

Whether you build on ProTilt, Kajabi, Squarespace, WordPress, or any other CMS/CRM, we have the landing page for you!

But don’t take our word for it. See what our clients have to say.

Client Review: Financial Consultant Landing Page

“Very happy that I worked with Matt on creating a new webpage. Matt was super responsive, provided additional tips and insights to improve my site, and kept me updated on his progress even as he worked quickly to make the changes. Look forward to working together again.”

Landing page for college financial aid.

Client Review: Sales Coaching Landing Page

“I highly recommend Matt, his service and insights. Will return for more assistance.”

Landing page for business coach.

What Makes a Landing Page Great?

The best landing pages are the ones that convert. Period. End of story. But how?

First and foremost, a landing page is not a design competition. Small business owners too often get caught up in pushing for the perfect, often complicated, design. When in fact, simpler is better. When you feel like a landing page design is too simple. Strip it down further. It should feel sparse. That’s the key to conversions.

Four Key Factors to High-Conversion Landing Pages

Additionally, there are 4 simple optimization principles for designing highly effective landing pages:

  1. Structure and Design
  2. Headlines that Clarify the UVP
  3. Call to Action
  4. Performance – blazing fast load times.
Above the Fold content on the landing page is the most important.
In this example, the headline and call to action are the only two items in the above fold section.

Structure and Design

At Mafost Marketing, we build landing pages with the target – the primary objective in mind. This means everything about the structure and design is simplified to support the objective, whether it’s to generate leads, create sales, or to move traffic to content on the site.

It all starts with the above-the-fold content.

Above the Fold: Ensure key elements are visible without scrolling.

  • Lead intake forms
  • Calls-to-action
  • Minimal Navigation: Avoid distractions with other links.
Above the Fold Content with Clear Headlines
In this example the 1st headline reads, “We help people bad credit, evictions, or broken leases find housing.”

Headlines that Clarify the UVP

Clarity, simplicy, and brevity. That’s how to ensure conversions.

Your UVP – the unique value propition – needs punchy headlines to keep the message clear.

Write Compelling Headlines

  • Attention-Grabbing: Use strong, action-oriented language.
  • Consistent Tone: Maintain interest throughout the page.
How to create a clear call to action on a landing page.
The call to action has a heading and a button. The same CTA is repeated throughout the landing page.

Call to Action

There should only be one objective and one action for a visitor to take on your landing page. That action happens in your call to action (CTA).

A solid CTA has a heading, description, and precise text on a button. It should repeat down the page making it easy for a prospect to act.

A Single Clear Action to Take

  • Clear and Concise: State what you want visitors to do.
  • Prominent Placement: Make it easy to find and click.