Discover how we helped a regional entertainment and events brand achieve a 30x increase in organic traffic by implementing a comprehensive SEO strategy. Our approach included website redesign, keyword research, and targeted advertising to drive visibility and engagement.
In this case study, you’ll discover:
- How limited advertising budget and a DIY website posed a challenge for local SEO.
- Our threefold strategy to address SEO and website traffic.
- How comprehensive keyword coverage increased brand visibility in SERPs.
Top Stats and Results from this Case Study
Overall brand impression growth in Google Searches is 30x (3,000%).
This case study demonstrates the power of a well-executed SEO strategy to drive growth and elevate a brand’s visibility in the digital landscape.
Background
For the past 6-9 months, we have been collaborating with a regional entertainment and events brand located in the eastern half of the United States.
Objective: The primary objective of this project is to enhance organic traffic from seven distinct local areas.
Our efforts are focused on leveraging various strategies to achieve this goal and drive significant growth for the client. We used a combination of:
- Search Engine Optimization Strategies
- Advertising with a budget of less than $1,000 per month
- A blend of content marketing strategies.
DIY Website Lacking Organic Traffic and Local SEO
The Challenge
At the outset, the client faced significant hurdles, including a small DIY website that lacked professional design and functionality. Additionally, there was limited to no advertising in place, making it difficult to attract and retain visitors. These constraints posed a considerable challenge in establishing a strong online presence and driving organic traffic.
Local SEO Results Summary
- Local SEO and Google search impressions were baseline around 10-15 per day.
- After initiating our content marketing plan in March 2024, search impressions started growing.
- The initial spike in organic impressions occured in May and June 2024, 2-3 months after we started our SEO work.
- Organic search growth is now steady from July to September 2024 averaging 300 search impressions per day.
- Overall brand impression growth in Google Searches is 30x (3,000%).
Original impressions: 10
New impressions: 300
Increase: 300 - 10 = 290
Percentage increase: (290 / 10) * 100 = 2900%
Local SEO Success: How Targeted Ads and Keyword Optimization Delivered Results
Our Strategy
To overcome these challenges, we implemented a threefold approach.
Part 1 of the Strategy
First, we revised the website design, updating 1-3 pages per month to improve usability and aesthetics.
Part 2 of the Strategy
Second, we utilized keyword research to develop a robust content strategy for both landing pages and the blog, ensuring that the content was optimized for search engines and relevant to the target audience. With well-developed content, we:
- Almost doubled the number of pages showing up in Google search results.
- Used technical SEO to decrease the number of pages not listed in search result pages (SERPs).
Part 3 of the Strategy
Finally, we employed targeted ads to accelerate user growth and lead generation, providing an immediate boost to the client’s online visibility and engagement.
Ads were targeted to:
- Our primary landing pages developed in part 2 of this strategy.
- Blog posts created in our content plan.
- Brand enegagement videos.
From DIY to Dominance: Our Proven Strategy for Organic Growth
Most Recent Data
In the last 30 days, we have experienced a significant improvement, with more than three times the number of keywords ranking competitively in organic searches. Additionally, we now rank in the top 6 positions for our core keywords, demonstrating the effectiveness of our strategies and the substantial progress made in enhancing the client’s online presence.
Why Our Strategy Worked
Reason 1
One key reason our strategy was successful is the impact of comprehensive keyword coverage on brand visibility in search engine results pages (SERPs).
By identifying and targeting a wide range of relevant keywords, we ensured that the client’s content appeared in more search queries. This increased the likelihood of potential customers discovering the brand, leading to higher organic traffic.
Specifically, focusing on local keyword coverage allowed the client’s content to show up prominently in local SERPs, making it easier for users in the targeted areas to find relevant information about local events and entertainment options. This localized approach not only improved search rankings but also enhanced the brand’s relevance and authority within each specific market.
Reason 2
Another crucial factor was the use of targeted ads to accelerate traffic. These ads not only brought immediate visitors to the site but also provided valuable user engagement data to search engines.
When users interacted positively with the high-quality content, search engines recognized the website’s value and relevance. This positive user engagement signaled to search engines that the site was trustworthy and useful, leading to improved organic rankings.
As a result, the website began to appear more frequently in organic SERPs, further boosting its visibility and attracting even more organic traffic.
Conclusion
In conclusion, our strategic approach to revitalizing the client’s online presence has yielded remarkable results.
By combining website redesign, targeted advertising, and comprehensive keyword research, we were able to significantly enhance organic traffic and improve search engine rankings.
This case study demonstrates the power of a well-executed SEO strategy to drive growth and elevate a brand’s visibility in the digital landscape.
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