SEO Management Service for Small Business, How Much Does SEO Cost?
Our SEO management services are designed to propel your small business towards organic search success, driving qualified traffic and sustainable growth. We offer customized plans to fit your specific goals and budget, ensuring you get the most out of your SEO investment.
Pricing for SEO Packages
We offer flexible options, tailored to specific goals for search engine optimization. Select the SEO Management package based on your budget and marketing objectives or contact us for a custom quote.
Lite
$180
Objective 1: Analyze website keywords and traffic.
Objective 2: Understand competitve positioning in SERPs.
Best for quarterly assessments or first-time SEO.
Ongoing Support
Content Plan
Initial Account Optimization Fee $100
Pro
$460
Objective 1: Long-term organic traffic growth.
Ongoing Support & Communication
SEO Content plan + Web pages plus detailed reporting and keyword tracking.
On-demand reporting.
Unlimited landing page development
Initial Account Optimization Fee $250
Pro Plus
$1400
Multi-platform support (Ads, Social Medial, Blogs)
Objective 1: Rapid growth of brand visibility.
Objective 2: First page rankings for numerous keywords.
Best for Ad Budgets $600+
Zoom Support and On-Demand Reporting
Unlimited landing page development*
Full data dashboard for on-demand traffic reports, ad research, and competitor research.
Custom quote is provided if your ad budget exceeds $5k/mth.
Initial Account Optimization Fee $600
Features of Each PPC Ad Package
| Features | Lite SEO | Pro SEO | Pro Plus (includes Lite + Pro) |
|---|---|---|---|
| No. of Ad Platforms | 0 | 0 | 3 |
| No. of Social Platforms | 0 | 0 | 3 |
| Support | One-time analysis, No ongoing support | Weekly Communication | Monthly Zoom Call Microsoft Teams or Slack Integration |
| Analysis Types | Domain Overview Keyword Research for a Single Keyword Cluster | Domain Overview 2 Competitor Analyses Keyword Research Organic Traffic Insights | Domain Overview 6 Competitor Analyses Keyword Research Organic Traffic Insights Keyword Gap Backlink Gap |
| Strategy | – | Website Content + Search Engine Optimization Content Plan (4 new webpages per month) | Omni-Channel + Search Engine Marketing Content Plan (Up to 10 new webpages per month) |
| Reporting | One-Time Report | Organic Traffic Report Keyword Rank Tracking Scheduled PDFs Emailed Weekly | Full Seo and Traffic Dashboard with on-demand reports for: Competitor analysis Keyword research (Up 100 Keywords) Website audits (On-Demand) Backlink analysis with network profiling |
| Optimizations | Basic Recommendations | On-Page Optimizations Technical SEO Content Clustering Internal Linking Website Structuring | Pro Optimizations, Plus… Off-page SEO |
Monthly Rank Tracking and Content Development
Why It’s Necessary for SEO
SEO is a Marathon, Not a Sprint. Ongoing SEO Effort is Key.
Small Businesses Gain Tangible Results with SEO
Achieving and maintaining top search rankings takes time and ongoing effort. Our Pro and Pro Plus packages include:
- Content Planning and Development. Fresh content keeps visitors coming back and provides opportunities to address their evolving needs and interests. This can improve user engagement and potentially lead to conversions.
- Establishing Authority in your Niche. Regularly publishing high-quality content establishes your expertise and attracts backlinks (links from other websites), both of which are crucial SEO factors.
- Ongoing Rank Tracking. By tracking progress monthly, you can analyze what’s working and what’s not, allowing you to refine your strategy and maximize your ROI (Return On Investment).
- Ongoing Keyword Research. Search engines favor websites with consistently updated content. Monthly content creation demonstrates your website’s ongoing value and relevance, potentially boosting your rankings.
Don’t let your SEO efforts become stagnant.
Pro and Pro Plus Packages Are Investments into Long-Term Organic Growth
How Local SEO, Technical SEO, and Content SEO Drive Growth
Growing your business online requires a strategic and long-term approach.
SEO That Pays for Itself?
Mafost Marketing’s Pro and Pro Plus packages are designed to be investments that pay off for years to come. Here’s how.
Sustainable Organic Growth. Unlike temporary fixes, SEO focuses on establishing your website’s authority and credibility within search engines. This leads to organic growth in website traffic and leads, that continues to build over time.
Return on Investment (ROI). The Pro and Pro Plus packages are tailored to deliver measurable results. Through increased search impressions, organic website traffic, qualified leads, and conversions, you’ll see a return on your investment that snowballs with each passing month.
The Value of SEO for Small Business
Pro Plan ($460/month): This plan offers a solid foundation for SEO growth, including ongoing rank tracking, keyword research, and content development. Perfect for businesses taking their first steps towards organic search success.
Pro Plus Plan ($1400/month): For businesses seeking a more aggressive SEO strategy, the Pro Plus plan provides everything in Pro, along with additional features such as competitor analysis, link building campaigns, and in-depth content strategy development. This plan helps you achieve top rankings and dominate your target market in organic search.
Breaking Down the Costs of SEO
The ROI of Organic Traffic
While paid advertising can generate leads quickly, SEO offers a sustainable and cost-effective way to attract qualified visitors to your website. Let’s break down the math and see how organic traffic can pay for your SEO investment:
In 2023, the average ad spend across industries was $485 billion.1 Ads cost money with each click to your website. On average CPC (Cost per click) is $1-$9, depending on industry. Let’s assume a modest $2.50 CPC. This means every time someone clicks on your ad, you pay $2.50.
For 500 website visitors in a PPC (pay per click) campaign, it would cost $1,250. To gain 1,000 website visitors, it would cost $2,500.
The Value of Organic Traffic
The Power of Organic Traffic: Imagine your SEO efforts generate an additional 500 qualified visitors to your website each month. This is not a hard feat, depending on your website’s history and your industry, achieving 500-2,000 visitors is realistic in the 3-12 months.
Earning 500 qualified visitors would cost $1,250 in an ad campaign. But with SEO, you earn the traffic. It’s “free”. However, the traffic actually has more value.
That’s because it’s qualified traffic.
These are people actively seeking out your services or products. That means the traffic is more apt to act, engage, or convert on your website.
With 1,000 organic visitors, you’re potentially saving a significant $2,500 per month on advertising costs. At the same time, generating qualified traffic to your offerings!
Remember, this is just an example. The actual cost-per-click and number of organic visitors you achieve will depend on your industry, competition, and SEO strategy. However, it clearly demonstrates the long-term cost-effectiveness of SEO compared to relying solely on paid advertising.
SEO Offers More Than Traffic
Organic traffic is just one benefit of SEO. A well-optimized website also ranks higher in search results, leading to increased brand awareness, improved website credibility, and ultimately, more conversions and sales.
Is SEO Right for Your Marketing Mix?
Clearly, we think so.
Consider the costs, opportunities, and benefits, and you’ll agree.
If you’re a small business owner looking to attract qualified leads, establish a strong online presence, and achieve sustainable growth, SEO is a valuable investment.