Case Studies

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  • Driving Full‑Funnel Growth: How a US-Based Central Asia Travel Company Achieved a 133% Increase in Inquiries

    In this case study, we share insights into our full-funnel marketing. Discover how a US-based travel company leveraged a mix of Organic, Paid Search, and Cross-Network advertising to drive a 133% increase in traveler inquiries. Key Points Intent-Driven Growth: Strategic alignment of content shifted user behavior from general research to high-intent “5 Stans” itinerary requests.

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  • AI-Generated Content SEO Failure vs. EEAT: Lessons from a 53% Traffic Drop

    This education website suffered massive SEO traffic loss after implementting AI-generated content. Discover the red flags to look for, how to fix WordPress SEO plugin problems, and reverse an AI-generated content SEO failure. Learn why human-led EEAT outperformed Rank Math AI. Case Study: The Cost of Automation in Education SEO Executive Summary: Reversing the AI-Generated

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  • Travel PPC: Optimizing Impression Share for Luxury Bookings

    Increasing Impression Share & Top of Page Rate for High-Ticket Travel Ads. Discover how Mafost Marketing optimized search visibility for a US-based tour operator. We analyze bidding strategies, niche positioning, and how to capture “bucket list” travel leads through strategic Google Ads management. Executive Summary A US-Based Travel Business specializing in all-inclusive, multi-day tours of

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  • High-Intent Digital Growth for a Midwest Medical Group

    Mafost Marketing transformed a multi-location Midwest medical group’s digital presence by balancing high-intent Google Ads with long-term organic SEO and visual referral traffic. This “dual-track” approach successfully captured urgent patient demand while building a sustainable brand funnel in a saturated urban market. The typical client coming to us in the medical industry is asking these

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  • The Catalyst Effect: How Microsoft Ads Propelled Generative Search Traffic

    Timeframe: June 2, 2025 – September 2, 2025 Key Stats from the Case Study How Our GEO Paired With Microsoft Ads is Cracking the AI Search Recipe Challenge of Generative AI Search Traffic With the rise of generative AI platforms like ChatGPT, Perplexity, and Gemini, the landscape of search is rapidly evolving. Unlike traditional search

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  • Shopify Sales Funnel Issues Solved

    Turning Traffic into Sales for a Small Shopify Store. Mafost Marketing recently partnered with a small ecommerce startup, operating an online store with monthly revenues around $15k-$20k. The client, a niche retailer launching unique handmade accessories, sought to boost conversions after noticing significant traffic but no sales over a 14-day period. Our goal was to

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  • 155% User Growth, Product Launch Strategy Mix

    This case study delves into a recent product launch where a strategic blend of marketing tactics yielded a remarkable 155% user growth. We’ll dissect the key data points and unveil the specific strategy mix that fueled this expansion, providing actionable insights into a successful product launch approach. Key Stats from the Case Study The Cause

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  • New Website Investment, 12 Months Later Ready for Growth

    With a new website investment of less than $2500 (including ads), this client is poised for solid growth in 2025. In this case study, I share a strategy we’re using on a client website from 2024 poised for solid growth now in 2025. Let’s discuss a recently developed website that has been live for a

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