Real Talk About Your SEO and What Really Matters

Hey friends, let’s cut the noise.

We’ve all been there, right? Drowning in “best practices,” “algorithm updates,” and the endless drumbeat of what Google wants.

It’s enough to make you just throw your hands up and outsource everything to a bot (Big AI Mistake!).

But let’s be real for a minute.

Your business, your passion – it’s not a set of keywords.

It’s about people. And it’s time your website remembered that.

So, grab a coffee. Let’s talk about some stuff that’s probably getting lost in all the SEO chatter.

Ease Up on the Constant Sales Pitch.

I get it. You want to make sales. That’s why you’re in business.

But walk onto some websites today, and it feels like you’re instantly in a used car lot.

Every single page, every single paragraph, is screaming “BUY NOW! CLICK HERE! DON’T MISS OUT!”

Unless you’re Apple or Netflix – where people are coming to you because you’re a dominating force and they already know what they want – that “always be closing” approach is doing you more harm than good.

It feels cold. It lacks warmth.

Where’s the heart? Where’s the personality? Where’s the why behind what you do?

This is why experience, expertise, and authenticity matter most in your SEO strategy.

This isn’t just about getting a transaction; it’s about building a relationship. In an age flooded with AI-generated SEO “slop” that’s designed purely to rank, your genuine passion and personality are your superpowers. Don’t drown them out with a non-stop sales pitch.

Write Your Own Damn Story.

This is huge. Everyone’s using AI to churn out content now.

Or worse, just rephrasing what their competitors said.

If you want to stand out, if you want people to remember you, you have to create something original. Something that only you could write. What’s your unique take? What lessons have you learned? What passion drives your business?

This isn’t about keywords; it’s about authenticity. Your voice. Your perspective. That’s gold.

Speed Matters, Especially on the Go.

Forget the fancy bells and whistles for a second. Think about someone trying to load your site on their phone while waiting for a coffee. If it takes forever, they’re gone. Instantly.

Google cares about mobile speed because people care about mobile speed. It’s not a trick; it’s just good manners.

Make your site snappy. Prioritize that.

*Plus, remember that mobile phones are simply small rectangles. All that fancy design doesn’t really show up there anyways.

Talk to Humans, Not Just Algorithms.

This is probably the most important one. We get so caught up in “SEO best practices” – keyword density, heading tags, all that jazz. And yeah, those things have a place. But if your content reads like it was written by a robot for a robot, then what’s the point? People want to connect.

They want to be informed, entertained, or inspired.

Write like you’re having a conversation with your ideal customer, your friend, someone who needs your help. Forget the SEO rules for a moment and just be human. That’s the stuff that genuinely engages.

Break Free from the Content Factory.

Ever notice how every blog post looks the same? “Top 5 Tips for X,” “Ultimate Guide to Y.”

There’s a formula, and everyone’s following it. But you don’t have to.

Mix it up!

Write a super-short, punchy post. This is what I’ve been doing for the last decade over at the Mafost Blog. And it works.

• Then write a deep dive.
• Tell a personal story.
• Do a Q&A.
• Use images that speak to the soul, not just stock photos.

The goal isn’t to fill a quota; it’s to create something memorable. Something unique. Something that makes people go, “Oh, this is interesting.”

Google Updates? Chill Out.

Seriously. Every time Google farts, the SEO world panics. “Algorithm update! Everything’s changing!” And yeah, things evolve.

Rankings go up and next week down. That’s how it works.

But here’s the secret: Google’s trying to do one thing – show people the best, most relevant, most helpful content.

If you’re consistently writing for humans, providing real value, and making your site easy to use, then you’re usually on the right track. Don’t stress every little tremor. Focus on being genuinely good.

That’s the most future-proof strategy there is.

Over time, you will, you will, you will see:

• Search impressions increase first
• Click through rates will fall next
• Organic traffic rises
• Finally steady flow of traffic to your site

Now it’s your turn…

Be human and drop a comment below.