PPC Management Service for Small Business, How Much Does PPC Cost?
Our comprehensive suite of PPC advertising management services are tailored to startups and small businesses ready to accelerate traffic and brand growth! Pricing is based on objectives and budget, so no matter your businesses’ size, we have a plan for you.
Pricing for PPC Packages
We offer flexible options, tailored to specific goals for Pay Per Click Advertising. Select the PPC Management package based on your marketing objectives or contact us for a custom quote.
Lite
$450
Objective: Generate traffic growth from Google Ads using search ads, image ads across the web/apps, and 5-15 second video commercials.
Best for Ad Budgets $150-$2500/mth
Single or Dual Ad Campaigns.
Pro Tilt lead funnel and landing pages
Multi-Platform Advertising
Initial Account Optimization Fee $300
Pro
$1660
Objective: Traffic growth from multiple ad platforms.
Best for Ad Budgets $2500-$9000/mth
Protilt Funnel Platform with AB testing and conversion data dashboard.
Conversion Rate Optimization
Monthly Zoom Call
On-demand reporting.
Unlimited funnel building.
Initial Account Optimization Fee $750
Pro Plus
10%
of Ad Spend
Plus $250 per platform.
Objective 1: Traffic growth from multiple ad platforms.
Objective 2: Website growth with domain and keyword analytics dashboard.
Best for Ad Budgets $9000-$25,000*
Protilt full-access for unlimited funnel building.
Full data dashboard for on-demand traffic reports, ad research, and competitor research.
During our initial consultation, we’ll provide a custom quote if your ad budget exceeds $25k/mth.
Initial Account Optimization Fee $1,500
For flat rate pricing, see our Fractional Management Service.
Features of Each PPC Ad Package
| Features | Lite (Base Features) | Pro (includes Lite Features) | Pro Plus (includes Lite + Pro) |
|---|---|---|---|
| No. of Ad Platforms | 1 | Multiple | Multiple |
| Support | Ad Management Initial Email Consultation | Video Consultation On-Demand Email Support | Monthly Zoom Call Microsoft Teams or Slack Integration |
| Analysis Types | Monthly Ad Snapshot Website SWOT | Lite, and… Bi-Weekly Ad Insights SEO Analysis 2 Competitor Analyses | Pro, and… Weekly Ad Insights Historical SEO Data on Competitors back to 2012 |
| Strategy | Single-Channel, Google Ads Multi-Layered Campaigns | Omni-Channel | Omni-Channel |
| Reporting | Monthly Summary | Protilt AB Testing Dashboard Lead Form Conversions Headline AB Testing Results Keyword Canabalization Report Scheduled PDFs Emailed Weekly | Full Seo and Traffic Dashboard with on-demand reports for: Competitor analysis Keyword research Website audit Backlink analysis |
| Optimizations | Ongoing Ad Updates to Creative and Copy | Advanced Bidding Strategy Audience Retargeting Weekly Creative Updates | Advanced Audience Retargeting Advanced Platform Tools based on Ad Budget |
Monthly Website SWOT Analysis
Why It’s Necessary for PPC Ad Management
PPC Puzzle Missing a Piece? Website SWOT Holds the Key.
PPC Benefits of the SWOT Analysis
Regularly assess your website’s Strengths, Weaknesses, Opportunities, and Threats to find untapped potential for improved traffic and conversions.
- Identify Growth Opportunities
- Refine Your PPC Strategy
- Align your PPC campaigns with your website’s strengths and address weaknesses that might hinder performance.
- Proactively anticipate and address threats to your website’s visibility and ranking, ensuring your PPC campaigns remain effective.
- Make informed decisions about website improvements and PPC campaign adjustments based on objective data gathered through the analysis.
- Increased ROI: Continuously improve your website’s performance, ultimately leading to a better return on investment for your PPC spend.
Pro and Pro Plus Packages Extend PPC Efforts into Your Overall Traffic Strategy
How Key Reports and Analyses Drive Growth
Stop Guessing, Start Growing: The Power of Data-Driven Decisions.
The Pro Plus Traffic Dashboard
See how your PPC campaigns stack up against competitors, identify untapped keyword opportunities, pinpoint website weaknesses, and evaluate your backlink profile – all in one intuitive dashboard.
This dashboard alone, is worth the investment in outsourcing advertising with us at Mafost Marketing!
This real-time visibility empowers you to make data-driven decisions, optimize your campaigns for maximum impact, and stay ahead of the curve. Ditch the guesswork and embrace the power of instant insights – launch your business to new heights with this comprehensive monitoring tool.
Mafost Marketing Suite on Protilt
Your core funnels start here.
Unleash the full potential of your PPC ads with a data-driven testing trifecta: Landing Page Design, Headlines, and Lead Forms. All built on our Protilt platform.
Imagine fine-tuning each element, ensuring every click lands on a conversion machine.
A/B tests reveal visitor preferences, guiding you to the perfect design layout, attention-grabbing headlines, and frictionless forms that maximize conversions. Treat clicks like precious gems; each test polishes one facet, transforming them into high-value leads. This iterative process doesn’t just bring results, it accelerates them, turning your PPC campaign into a streamlined conversion engine.
Industry Costs for PPC in 2024
PPC Ad Costs by Industry 2024
2024 PPC Ads Average Cost Per Click (CPC)
- $1-$2 Travel
- $1-$3 Shopping & Retail
- $2-$4 Automotive Sales
- $3-$5 Health & Fitness
- $4-$5 Finance & Industry
- $7-$9 Attorneys & Legal Services
2024 Average Cost Per Lead (CPL)
- $15-$30 Automotive Repair Services
- $25-$40 Beauty & Personal Care
- $40-$50 Industrial & Commercial
- $60-$80 Finance & Insurance
- $70-$90 Attorneys & Legal Services
For detailed costs, budgets, and averages, you can view full PPC stats and average costs for PPC. Above are the PPC management prices we offer. Below are some stats that you show know before going head-first into your PPC ad campaigns.1
In 2023, the average ad spend across industries was $485 billion.2 With increases planned for 2024 and 2025.3
Overall PPC Benchmarks 2025
- Average Click-Through Rate (CTR): 6.66%
- Average Cost Per Click (CPC): $5.26
- Average Conversion Rate (CVR): 7.52%
- Average Cost Per Lead (CPL): $70.11
Key Trends from 2025
PPC is more competitive and expensive, but also more effective at driving conversions. Industries like dating, automotive, and advocacy see the highest CTRs, while legal and finance remain the most costly in terms of CPC and CPL.
- Costs are rising: CPC increased4 from $4.66 in 2024 to $5.26 in 2025.
- Conversion efficiency improved: CVR rose from 6.96% (2024) to 7.52% (2025).
- Lead costs are higher: CPL jumped from $66.69 in 2024 to $70.11 in 2025.
- Search ads outperform display ads: CTR for search ads averages ~3.17%, while display ads lag at ~0.47%.
- PPC remains vital: 80% of businesses rely on PPC, and PPC traffic converts 50% better than organic traffic.
In 2025, industries with longer sales cycles and higher customer lifetime values (like Higher Education, Finance, and Legal) face the steepest CPLs.
See Also:
CPC Averages by Major Industries
- Legal: $7–$9+
- Finance & Insurance: $4–$6+
- Real Estate: $3–$5+
- Automotive: $2–$4+
- Health & Fitness: $3–$5
- Travel: $1–$3
- E-commerce: $1–$3
- Education: $2–$3
- Beauty & Personal Care: $1–$2
- Restaurants & Food: <$1–$2
Lead Generation Averages by Major Industries
- Addiction Treatment: ~$297
- Aerospace & Aviation: ~$373
- Automotive: ~$283
- B2B SaaS: ~$237
- Biotech: ~$255
- Business Insurance: ~$424
- Construction: ~$227
- Cybersecurity: ~$406
- E‑commerce: ~$91
- Engineering: ~$287
- Entertainment: ~$114
- Environmental Services: ~$278
- Financial Services: ~$653
- Fintech: ~$452
- Healthcare: ~$361
- Higher Education: ~$982
- Hotels & Resorts: ~$266
- HVAC: ~$92
- Industrial IoT: ~$497
- IT & Managed Services: ~$503
- Legal Services: ~$649
- Manufacturing: ~$553
- Oil & Gas: ~$637
- PCB Design & Manufacturing: ~$376
- Pharmaceutical: ~$131
- Real Estate: ~$448
- Software Development: ~$591
- Solar: ~$206
- Staffing & Recruiting: ~$497
- Transportation & Logistics: ~$588
More than just an email address, these data represent qualified leads generated from detailed lead forms.
Advertising Research at Your Fingertips with Pro and Pro Plus PPC Management
Ever feel like you’re fighting in the dark when it comes to paid search? Our Pro and Pro Plus plans place the data at your fingertips. Actionable insights to beat industry benchmarks.
Advertising research reports can be your secret weapon, offering intel on your closest competitors and their every move. Uncover the keywords they’re bidding on (and the ones they’re overlooking), analyze their live ad examples, and gain insights into their strategies.
But it doesn’t stop there.
Dive deeper by analyzing keyword data like cost-per-click (CPC) and competitive density. This intel empowers you to make informed decisions, plan targeted campaigns, and conduct insightful audits. Think of it as an X-ray for your competitor’s PPC strategy, giving you the knowledge to outmaneuver them and secure more clicks at better rates. Studies show that businesses utilizing competitor research tools see a 20% increase in average conversion rates and a 15% reduction in cost-per-lead. Isn’t it time you joined the winning side?
Guiding your Business to PPC Ad Success
Experience the power of professional ad management and see how it transformations your traffic.
Sources for PPC Cost Data
Full list of References
WordStream. (2025, January). Google Ads benchmarks for 2025: CTR, CPC, CVR, and CPL by industry. WordStream. Retrieved from https://www.wordstream.com
WebFX. (2025, February). Cost per lead by industry: 2025 benchmarks. WebFX. Retrieved from https://www.webfx.com
Insider Intelligence. (2025, March). Global digital ad spend and PPC trends. Insider Intelligence. Retrieved from https://www.insiderintelligence.com
Mafost Marketing. (2024). PPC management service pricing and industry averages. Mafost Marketing. Retrieved from https://mafostmarketing.com/ppc-advertising/pricing
Search Engine Journal. (2025, April). PPC advertising benchmarks and trends for 2025. Search Engine Journal. Retrieved from https://www.searchenginejournal.com
Note
The above references cover the following topics:
- WordStream → CTR, CPC, CVR, CPL benchmarks by industry.
- WebFX → Detailed CPL ranges across industries.
- Insider Intelligence → Global ad spend and PPC growth trends.
- Mafost Marketing → Package pricing and 2024 industry CPC averages.
- Search Engine Journal → Updated PPC trends and competitive insights.
Short List of References
- 2022 Google Data, accessed via https://www.wordstream.com/ ↩︎
- Insider Intelligence, https://www.insiderintelligence.com/content/global-digital-ad-spending-update-q2-2020 ↩︎
- Harvard Business Review: Moorman, C., Soli, J., & Cardoso, D. (2022, July 29). Closing the gap between digital marketing spending and performance. Harvard Business Review. Retrieved from https://hbr.org/2022/07/closing-the-gap-between-digital-marketing-spending-and-performance ↩︎
- Google Advertising Cost Tool for Budgeting & ROI – Google Ads, https://business.google.com/en-all/google-ads/campaign-budget/ ↩︎