Understanding the costs involved in creating a landing page is crucial for businesses of all sizes. This article explores the various factors that influence landing page design costs and provides a breakdown of average prices.
Total Costs for Designing a Landing Page in 2024
The total cost of your landing page can vary significantly depending on the approach you take.
Here’s a simplified breakdown.
- DIY Landing Page Builders: Using website building platforms like ClickFunnels or Kajabi can cost as little as $127 per month (ClickFunnels) and offer built-in landing page functionalities. These platforms are great for basic landing pages but might lack customization options for complex designs.
- Freelance Marketplace: Hiring freelancers on platforms like Fiverr offers a wider range of expertise and pricing options. Prices can start as low as $5 for a basic design but can go up to $10,000 for highly customized projects.
- Landing Page Design Agencies: For complex landing pages or those requiring in-depth conversion rate optimization (CRO) strategies, collaborating with a landing page design agency is recommended. While agency fees can be higher, they can deliver high-quality, custom designs and data-driven CRO expertise.
Landing Page Cost Trends over the Last 5 Years
The landscape of landing page development (and even web design for small business websites) has evolved in recent years. While the cost factors mentioned above remain applicable, a trend of increasing costs has been observed due to rising demand for:
- Advanced functionalities: Landing pages are no longer static brochures. Interactive elements, A/B testing capabilities, and CRM integrations are becoming more common, and these features can add to the overall development cost.
- Data-driven CRO strategies: Businesses are recognizing the value of conversion rate optimization (CRO). Incorporating CRO best practices often requires collaboration with specialists and can impact the project budget.
- Enhanced user experience (UX) design: User experience is paramount for landing page success. Agencies with expertise in crafting user-centric landing pages tend to command higher fees.
According to a 2023 study by Sortlist, a web design agency specializing in connecting businesses with marketing agencies, median prices for landing page development projects have fluctuated in recent years, ranging between $22,000 and $27,000 in 2022. This suggests a potential upward trend in costs compared to previous years.
See Also – The costs of PPC advertising by industry are also on the rise.
It’s important to note that these are general observations, and your specific project costs may vary.
Knowing Which Parts of the Process to DIY vs. When to Hire Out
The decision to DIY or outsource landing page development depends on your budget, skillset, and project complexity. Here’s a general guideline:
DIY (Do It Yourself)
Consider building your landing page yourself if you have a clear design vision, basic technical skills, and a limited budget. There are many user-friendly landing page builders available with drag-and-drop functionalities.
You can also write your landing page copy yourself if you’re a confident writer with a strong understanding of conversion principles.
Hire Out
If you lack design expertise, complex functionalities are required, or you want a data-driven approach to CRO, then consider outsourcing the project to a professional.
Hiring a freelance copywriter is recommended if you don’t have the time or writing skills to craft persuasive landing page copy.
