Mafost Marketing

Tag: Microsoft Ads

  • Using View-Through Conversions with Demand Gen Ads

    Using View-Through Conversions with Demand Gen Ads

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    Matt Foster

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    View-Through Conversions (VTCs) are crucial yet often overlooked metrics in Google Ads, providing insight into the non-click interactions that influence user decisions. Understanding VTCs helps in accurately reflecting the impact of display and video ads on customer journeys and justifying budget allocations for demand generation efforts. Thus, integrating VTCs into marketing strategies can optimize campaign…

  • From Organic Reach to Generative Search, The New SEO

    From Organic Reach to Generative Search, The New SEO

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    by

    Matt Foster

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    Mafost Marketing is pioneering Traffic Growth through Generative Engine Optimization (GEO), blending traditional SEO with AI-driven strategies. By leveraging generative search, strategic social content, and Microsoft ads, they enhance visibility and traffic for brands. The case studies illustrate successful methods for SMBs navigating generative search.

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