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Latest Digital Marketing Resources & Articles
The Strategic Arc: Building a Generative Search Strategy for Modern SEO
The future of SEO lies in generative search strategy—optimize for AI visibility through the Strategic Arc. From entity-optimized content and freshness signals to integrating Generative Engine Optimization (GEO framework), learn actionable steps for improving Microsoft Ads SEO and competing in an AI-dominated search landscape.
Using View-Through Conversions with Demand Gen Ads
View-Through Conversions (VTCs) are crucial yet often overlooked metrics in Google Ads, providing insight into the non-click interactions that influence user decisions. Understanding VTCs helps in accurately reflecting the impact of display and video ads on customer journeys and justifying budget allocations for demand generation efforts. Thus, integrating VTCs into marketing strategies can optimize campaign…
From Inbox to Income: A Solo Shop’s Guide to Processing Leads
The article discusses the initial excitement of receiving digital leads for marketers and entrepreneurs but quickly addresses the challenge of sorting genuine inquiries from spam. It emphasizes the importance of lead quality over quantity and introduces a simple, zero-tech lead processing system. This system relies on a quick four-step response sequence for new leads, categorizing…
From Organic Reach to Generative Search, The New SEO
Mafost Marketing is pioneering Traffic Growth through Generative Engine Optimization (GEO), blending traditional SEO with AI-driven strategies. By leveraging generative search, strategic social content, and Microsoft ads, they enhance visibility and traffic for brands. The case studies illustrate successful methods for SMBs navigating generative search.
How Social Media Builds a Brand’s Knowledge Graph
Tired of focusing on vanity metrics? Need to rank in AI Searches? Discover how your social media efforts can do more than just get likes. This article reveals how a smart social strategy across all your channels is the secret to building a robust brand knowledge graph, making your business an authoritative and trusted source…
5 Free or Low-Cost AI Tools for Your Small Ecommerce Store
AI in Ecommerce: Level Up Your Small Store with These 5 Smart Tools E-commerce in 2025 is more competitive than ever. As a small business owner, a startup store, or someone expanding their product line onto Shopify, Squarespace, or WordPress, you’re constantly seeking an edge without breaking the bank. You’ve got an amazing product, a…
Beyond Setup: The Real Reasons Your Ad Campaigns Need Ongoing TLC
It’s a common scenario: a small business or startup, eager to boost their online presence, invests in setting up their first ad campaigns. They often see initial promising results, then decide to manage things themselves. But frequently, the desired growth plateaus or even declines. If this sounds familiar, you’re not alone. Many businesses fall into…
No Reviews? How a Loss Leader Strategy Can Build Trust (and Sales) for Your New Shopify Store
You’ve poured your passion into a new product line, maybe even built a thriving physical store or Amazon presence, and now you’re finally launching your own Shopify store. It’s exciting, right? But then the inevitable happens: you hit publish, and your beautiful new product pages stare back at you, completely devoid of reviews. As someone…
Real Talk About Your SEO and What Really Matters
Hey friends, let’s cut the noise. We’ve all been there, right? Drowning in “best practices,” “algorithm updates,” and the endless drumbeat of what Google wants. It’s enough to make you just throw your hands up and outsource everything to a bot (Big AI Mistake!). But let’s be real for a minute. Your business, your passion…
Two Things E-commerce Startups Must Understand About Social Media Ads
Launching an e-commerce store is an exciting venture, but navigating the world of online advertising, especially with a limited budget, can feel daunting. Many startups, are eager to leverage platforms like Instagram and TikTok for growth. While social media ads are powerful, it’s crucial for new e-commerce businesses to understand their role, particularly in the…
7 Actionable SEO Tips for Using AI in 2025
Discover how AI-generated content and social commerce trends, mirroring the PPC revolution, demand adaptation. Get 7 SEO tips to cross-pollinate strategies for greater online success. “Alright, we fired our SEO guy and paid for this software that uses Chat GPT to generate website content!” Navigating the AI Content Landscape and Cross-Pollinating with PPC Trends Just…
Now or Never: AI For SEO Success (lessons from dinosaurs 🦖)
Embrace AI For SEO Success (Or Become a Dinosaur) Let’s be real, folks. AI in SEO is like that new kid in school who’s either going to be your best friend or steal your lunch money. It’s a game-changer, and whether you like it or not, it’s here to stay. There are a few major…
Beyond the Algorithm: Showcasing E-E-A-T Through Authentic Social Media Content
While your website is the cornerstone of your SEO efforts, tapping into the raw, authentic power of social media content can supercharge your E-E-A-T signals and elevate your brand’s credibility. Ever thought of your social media content as the key driver of website SEO? If not, think again. We like to call it, Search Everywhere…
Proven Lead Generation Strategies for Small Businesses
Boost your sales with proven lead generation strategies. Learn how to attract qualified leads and turn them into paying customers. Get expert tips from Mafost Marketing. Imagine you’re a fisherman. Your business depends on catching fish. But what if you’re casting your net in the wrong part of the ocean? You’re not going to catch…
EEAT and Search Everywhere Optimization
EEAT and SEO is changing due to a blend of factors – mostly because of AI generated search summaries and social media search engines. You see, there used to be two search kings: Yahoo and Google, with Bing tailing along. Then came along YouTube, then Pinterest. Now, TikTok, X, Reddit, Quora, and all the rest.…
How Much Should I Spend on Advertising? A Guide for First-Time Advertisers
So, you’re ready to take the plunge into the world of advertising. Congratulations! But you might be wondering, “How much should I actually spend?” It’s a common question, and honestly, there’s no one-size-fits-all answer. This guide will help you determine your ad budget – based on the 100s of clients I’ve served each year…mostly small…
Hyperlocal SEO for Ecommerce: Target Local Customers and Boost Sales
Want to attract local customers to your ecommerce store? Hyperlocal SEO is the answer. Learn how to optimize your website and content for local searches.
What is AEO (Answer Engine Optimization)? Elevating Your Digital Presence in the Age of AI
In the age of AI, keeping up with the ever-evolving digital landscape is a must for businesses looking to stay ahead of the game. Enter AEO (Answer Engine Optimization), the key to elevating your digital presence and ensuring your website stands out among the crowd. But what exactly is AEO, and how can it benefit…
What is Text to HTML and How Does it Impact SEO?
The Impact of Text to HTML Ratio – Learn about the crucial role of the text to HTML ratio in maintaining high organic traffic, especially after Google’s November 2024 update. Find out how to optimize your website’s text to HTML ratio to improve your search engine rankings and overall site performance.
6 Top Content Marketing Challenges for Health and Fitness Brands
Struggling with content marketing in the competitive health and fitness industry? Learn about the biggest challenges facing fitness brands today, including cutting through the noise, differentiation, establishing credibility, consistency, staying ahead of digital trends, and measuring ROI. Discover effective strategies to overcome these obstacles and achieve success in your content marketing efforts. The Biggest Content…
AI and SEO: A Powerful Partnership in the Right Hands
In the right hands, AI and SEO for a powerful partnership. Learn how to leverage AI tools to enhance content creation, optimize website performance, and dominate search rankings. Uncover the secrets to a successful AI-driven SEO strategy that combines human expertise with cutting-edge technology.
AI and SEO, 5 Ways Small Businesses Can Outrank the Competition
AI is changing SEO and will quickly obliterate small business website traffic. However, there are massive opportunities with the advent of AI search. Can AI be the secret weapon for your small business’s SEO success? In this article, I’ll cover everything you need to know about AI and SEO. Table of Contents Search engine optimization…
SEO for Established Websites: Catching Up and Moving Forward
Search Engine Optimization (SEO) is a critical component for the success of any website, especially for established ones. There are some critical aspects of growing organic traffic, especially when working on SEO for established websites. There are two sides to SEO: catching up and moving forward. This blog post will explore both aspects, providing actionable…
How to Deal With Content Decay on a Blog or Website
Let’s talk about content decay and what to do with old content on your blog or website. Is your website slowly turning into a digital graveyard? Imagine your website as a library. Over time, some books become outdated, references go stale, and nobody checks them out anymore. That’s content decay! This article explores this SEO…
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